Privacy Policy

Effective Date: April 8, 2025

Queen Essentials (“Queen Essentials,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access our website, use our mobile services, interact with us online or offline, or make purchases from us. By using our website and services, you agree to the collection and use of information in accordance with this policy.

Scope of This Policy

This Privacy Policy applies to all personal information collected through our website (www.queenessentials.us), mobile applications, email, SMS communications, and social media interactions, as well as when you contact our customer support or participate in promotions or events sponsored by Queen Essentials.

Information We Collect

A. Information You Provide Voluntarily

We may collect the following types of information that you provide directly:

  • Contact Information: Name, email address, mailing address, and phone number

  • Account Information: Username, password, and profile preferences

  • Transaction Information: Billing and shipping address, payment details (processed securely via third-party providers), order history, and purchase details

  • Demographic Information: Age range, gender, hair type, and hair care concerns

  • Communications: Information provided through customer service inquiries, reviews, surveys, or promotional campaigns

  • Social Media Information: If you interact with us through social media platforms, we may receive information such as your public profile, posts, and messages

B. Information Collected Automatically

When you use our website or mobile services, we automatically collect technical data including:

  • IP address and general location (country, region, city)

  • Browser type and version

  • Device type and operating system

  • Referring website or source

  • Pages viewed, time spent, and clickstream data

  • Mobile app activity

  • Cookies, pixels, and tracking technologies (see Section 6)

C. Information from Third Parties

We may receive personal information from trusted third-party sources such as:

  • Payment processors (e.g., PayPal, Shopify Payments)

  • Shipping partners

  • Marketing affiliates and platforms

  • Analytics tools like Google Analytics

  • Social media networks (if you interact with our profiles or ads)

How We Use Your Information

We may use your personal information to:

  • Process transactions, payments, returns, and exchanges

  • Provide order updates, tracking, and delivery notifications

  • Create and manage customer accounts

  • Send marketing emails, SMS alerts, and promotional offers (with your consent)

  • Personalize your online experience and product recommendations

  • Conduct surveys, reviews, contests, or giveaways

  • Monitor and improve website performance and user engagement

  • Detect, prevent, and address fraud, unauthorized access, or security issues

  • Respond to legal obligations and enforce our terms of use

  • Analyze trends and customer behavior through analytics tools

  • Provide personalized advertisements across platforms

Legal Bases for Processing (for GDPR Users)

If you are located in the European Economic Area (EEA) or other jurisdictions requiring legal justification, we process your personal data under the following legal bases:

  • Performance of a Contract: To fulfill your orders and provide customer service

  • Consent: For marketing communications or optional data you provide

  • Legal Obligation: Where required by law

  • Legitimate Interests: For security, fraud prevention, analytics, and service improvements

Information Sharing and Disclosure

We do not sell your personal information. However, we may share it with trusted third parties:

  • Service Providers: For payment processing, order fulfillment, email/SMS delivery, IT support, analytics, hosting, and customer support

  • Marketing & Advertising Partners: For retargeting or promotional campaigns (only with your consent)

  • Affiliates and Subsidiaries: For internal administrative purposes

  • Legal Compliance: To law enforcement, regulators, or courts when required

  • Business Transfers: If we merge, acquire, or sell part of our company or assets

All partners must adhere to strict data protection obligations.

Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., web beacons, pixels, tags) to:

  • Enable essential site functionality

  • Analyze traffic and user behavior

  • Store preferences and remember settings

  • Improve marketing and advertising effectiveness

You can control or disable cookies via your browser settings. Some features may not function properly without them.

Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of the data we hold about you

  • Correction: Update or correct inaccurate information

  • Deletion: Request we delete your personal data, subject to legal or contractual obligations

  • Opt-Out: Unsubscribe from marketing communications via email or text

  • Data Portability: Request your data in a machine-readable format

  • Restrict Processing: Request limitations on how we use your data (where applicable)

  • Withdraw Consent: Revoke previously given consent at any time

To exercise these rights, please email info@queenessentials.us. We may verify your identity before fulfilling requests.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including compliance with legal, accounting, and reporting requirements. Once no longer needed, your data will be securely deleted or anonymized.

Data Security

We use industry-standard security measures, including SSL encryption, secure data storage, and access controls, to protect your personal information. However, no system is 100% secure, and we encourage you to safeguard your login credentials and report any suspected security issues immediately.

Children’s Privacy

Our website and services are not directed to children under the age of 16. We do not knowingly collect or store information from children. If we become aware of data collected from a child, we will delete it immediately. Parents or guardians may contact us if they believe their child has provided personal information.

International Data Transfers

Queen Essentials operates in the United States. If you are located outside the U.S., please note that your data may be transferred to, stored, and processed in the U.S. or other jurisdictions with different data protection laws. By using our services, you consent to this transfer.

Third-Party Links and Integrations

Our website may contain links to third-party websites, apps, or services (e.g., Instagram, Facebook, PayPal). We are not responsible for their content, policies, or privacy practices. We encourage you to review their privacy policies before sharing information.

Policy Updates

We may update this Privacy Policy to reflect changes in our practices, technologies, or legal requirements. When we do, we will revise the "Effective Date" at the top and post the updated version on our site. In the case of significant changes, we may notify you via email or on-site alerts.

Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or how your information is handled, please contact us:

Email: info@queenessentials.us
Mailing Address: Queen Essentials Privacy Office, 1035 Putman Dr, Huntsville, Alabama 35816